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Facebook’s own data shows that brands have been doing social media wrong for years

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Don’t ask for content. Ask for outcomes

A creative director talks… briefs.

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Space filler? Story-doer? Nope and nope.

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Free resources for your writing toolbox.

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“Content should educate, entertain, convert, or inspire.”

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How can you become a signal through the noise?

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Five smart actions you can take today.

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Managing your expectations before taking on a UX bootcamp.

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Rachel McConnell is back to share some ‘tried and tested’ tips.