7 purposeful goals to create your own content
“Content should educate, entertain, convert, or inspire.”
Four cold, hard truths on why people ignore your writing
Pour yourself a glass of something. This may sting a bit…
SEO content vs “proper writing”
Challenging traditional ideas of what constitutes a ‘good writing style’.
Why modern, successful marketing is about creating a game of 'spot the human'
We are all human, after all…