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Four ways to make the most of visual content and engage audiences
Copywriting Becca Bycott 01/08/2020 Copywriting Becca Bycott 01/08/2020

Four ways to make the most of visual content and engage audiences

Give people something to see - and connect with - emotionally

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Why you don't *really* love to write
Content writing, Copywriting Kevin Daniel 30/07/2020 Content writing, Copywriting Kevin Daniel 30/07/2020

Why you don't *really* love to write

Procrastination and writing sometimes go hand-in-hand

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Most writers ignore the best source for excellent blog post ideas
Content writing, Copywriting Zulie Rane 17/07/2020 Content writing, Copywriting Zulie Rane 17/07/2020

Most writers ignore the best source for excellent blog post ideas

Go on... steal from yourself

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How to tell a great story
Content writing, Copywriting Sergey Faldin 23/06/2020 Content writing, Copywriting Sergey Faldin 23/06/2020

How to tell a great story

Some essential storytelling tips

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Here’s to conversational copywriting
Content writing, Copywriting Cole Schafer 10/06/2020 Content writing, Copywriting Cole Schafer 10/06/2020

Here’s to conversational copywriting

Cole Schafer makes a welcome return to the blog

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Four tips to grow your YouTube channel in 2020
Social media, Copywriting Sarah Fisher 03/06/2020 Social media, Copywriting Sarah Fisher 03/06/2020

Four tips to grow your YouTube channel in 2020

Here’s how Sarah Fisher attracted her ‘first 100 subscribers’

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Z-shaped pattern for reading web content
UX, Career, Copywriting Nick Babich 12/05/2020 UX, Career, Copywriting Nick Babich 12/05/2020

Z-shaped pattern for reading web content

What it is, and how to use it

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Should you try to emulate your competitor’s content?
Content writing, Copywriting Katrina Strathearn 12/02/2020 Content writing, Copywriting Katrina Strathearn 12/02/2020

Should you try to emulate your competitor’s content?

Are you truly competing - or are you copying?

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Welcoming the era of authentic content
Content marketing, Copywriting Andreea Serb 03/02/2020 Content marketing, Copywriting Andreea Serb 03/02/2020

Welcoming the era of authentic content

Readers want to know that what they’re reading online can bring them true value

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