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How to make your content shareable: 8 key characteristics
Content marketing, Social media, Content writing, Copywriting Masooma Memon 11/09/2019 Content marketing, Social media, Content writing, Copywriting Masooma Memon 11/09/2019

How to make your content shareable: 8 key characteristics

Creating content does not boil down to such a straightforward recipe

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I dare you to write your newsletter
Content marketing, Copywriting Natalie Phillips 30/07/2019 Content marketing, Copywriting Natalie Phillips 30/07/2019

I dare you to write your newsletter

Invest that initial effort and get it started!

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Why microcopy is massive for your GDPR strategy
Copywriting, UX Ryan Cordell 16/05/2019 Copywriting, UX Ryan Cordell 16/05/2019

Why microcopy is massive for your GDPR strategy

Make the existence of GDPR an opportunity

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Branding is storytelling
Brand, Copywriting, Content marketing Marshall Bowden 21/04/2019 Brand, Copywriting, Content marketing Marshall Bowden 21/04/2019

Branding is storytelling

Your story creates your bond with customers and clients

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Microcopy: tiny words with a huge UX impact
UX, Copywriting Nick Babich 09/04/2019 UX, Copywriting Nick Babich 09/04/2019

Microcopy: tiny words with a huge UX impact

What is it? And why does it matter?

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Avoid 'Inkhorning' - tips on writing warmer copy
Content writing, Copywriting Keith Lewis 27/03/2019 Content writing, Copywriting Keith Lewis 27/03/2019

Avoid 'Inkhorning' - tips on writing warmer copy

You might not even be aware that you are guilty of it

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Dodge these 5 avoidable mistakes, and cut down your writing time
Content writing, Copywriting Kayleigh Alexandra 16/02/2019 Content writing, Copywriting Kayleigh Alexandra 16/02/2019

Dodge these 5 avoidable mistakes, and cut down your writing time

Go on, claw some precious time back

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Content writing resolutions: 2019
Content writing, Copywriting Fi Shailes 14/12/2018 Content writing, Copywriting Fi Shailes 14/12/2018

Content writing resolutions: 2019

A handful of members from the content writing community share their aspirations for 2019

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What we can learn about copywriting from religious pamphlets
Copywriting Ben Freeland 25/11/2018 Copywriting Ben Freeland 25/11/2018

What we can learn about copywriting from religious pamphlets

According to some, those Watchtower Society brochures are actually extremely well written

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